August 3, 202100:27:36

The Emerging Role of the Chief Revenue Officer -- A conversation with David Burton, CRO at Indiana University Health

In this episode David Burton, Chief Revenue Officer at Indiana University Health, discusses how the emerging role of the CRO is a reflection of the industry’s commitment to digital transformation. He talks about the role’s focus on enhancing patient financial health and how it differs from traditional titles such as VP of Revenue and CFO.

This episode is sponsored by VisitPay.

No transcript available.